Hasbro's Strategy for Growth Focuses on Video Games and eCommerce

February 21, 2025 - 03:41

Hasbro announced on Thursday, February 20, that it is pivoting its business strategy to emphasize video games, services, and eCommerce as critical components for achieving a "return to growth." The company recognizes the shifting landscape of consumer engagement and aims to leverage digital platforms to reach a broader audience.

In recent years, the gaming industry has seen exponential growth, with more consumers turning to interactive entertainment as a primary source of leisure. Hasbro plans to tap into this trend by expanding its portfolio of video game offerings, which will include collaborations with established gaming developers and the introduction of innovative gameplay experiences based on its popular franchises.

Additionally, the company is focusing on enhancing its eCommerce capabilities to improve customer accessibility and streamline the purchasing process. By prioritizing these areas, Hasbro aims to revitalize its brand presence and foster a stronger connection with consumers, ultimately driving sales and reinforcing its market position in an increasingly digital world.