UK Video Games Council pushes for further government support

January 23, 2026 - 22:33

The UK's video games sector is urging the government to significantly increase its support, arguing that current measures are insufficient to maintain the country's competitive edge. Industry leaders are calling for a targeted strategy that goes beyond existing tax reliefs to foster sustainable growth.

A key demand is focused support for mid-sized development companies. These studios are seen as the crucial engine for innovation and job creation, yet they often struggle to scale up without substantial investment. The industry body highlights that these firms face intense international competition for talent and funding.

Furthermore, advocates point to the success of strategic government intervention in other nations, specifically noting the rapid rise of Turkey's games industry. They argue that similar political commitment, including direct investment in skills, infrastructure, and international promotion, is needed in the UK. The call to action emphasizes that without a more proactive and structured partnership between the industry and the state, the UK risks losing its position as a global leader in games development. The sector seeks a clear, long-term plan to secure its future and drive economic growth through creativity and technology.