Kepler's boss on why it priced Clair Obscur below its 'worth'

February 21, 2026 - 17:55

In an era where blockbuster video game prices are speculated to be climbing toward the $100 mark, one developer is consciously moving in the opposite direction. Kepler Interactive, the publisher behind the upcoming stylish RPG Clair Obscur: Expedition 33, has openly stated that the game is priced significantly below what it believes the title is worth.

This strategic decision comes directly from the studio's leadership, who acknowledge the current financial pressures on players. The team recognizes that the rising cost of major AAA releases creates a barrier for many gamers. By setting a more accessible price point for Clair Obscur, Kepler aims to prioritize player goodwill and broad accessibility over maximizing initial revenue per copy.

The move is a notable gamble in the competitive gaming market, where development costs are high. However, Kepler's leadership suggests that building a larger, satisfied player base from launch can foster stronger community support and longevity for a new intellectual property. This approach highlights a growing conversation within the industry about value, fairness, and sustainable player relationships, positioning Clair Obscur as a title betting on quality and trust to find its audience.