EA's Transformation: A Key Player in Saudi Arabia's Gaming Ambitions

September 30, 2025 - 18:43

LONDON - In a significant development within the gaming industry, the tech-focused buyout firm Silver Lake has long had its sights set on acquiring the renowned video game developer Electronic Arts (EA), known for its blockbuster franchises like "Battlefield" and "Madden NFL." This past spring, discussions intensified as Silver Lake's investors convened with Jared Kushner, former U.S. President Trump's son-in-law, to strategize on what would eventually become the largest leveraged buyout in history.

Sources familiar with the negotiations revealed that the initial conversations took place between Silver Lake co-CEO Egon Durban and Kushner, marking the beginning of a bold venture that aligns with Saudi Arabia's vision to diversify its economy through the burgeoning gaming sector. This acquisition could position EA as a central player in the Kingdom's ambitious plans to expand its influence in the global gaming market, highlighting the intersection of technology, entertainment, and investment in the region.